Making the Most of Incoming Calls

Companies like yours spend thousands of dollars for leads, but sometimes leads fall right at your feet in the form of incoming calls from potential customers who are interested in your services. Unfortunately, these hot leads are mishandled by many businesses and what could have been a relatively...

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Benefits of Partnering with Penntek

4 Reasons to Start a Concrete Coating Company with Penntek Have you always dreamed of owning your own company? Do you want to jump into a fast-growing segment in the home improvement market? If you answered yes to either question, then you’ve come to the right place! Penntek Industrial Coatings has...

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Make Plans to Attend the 2019 Penntek National Dealer Meeting

It’s hard to believe that fall is here. To the Penntek team, that means more than cooler weather—it also means it’s time to start gearing up for our annual Penntek National Dealer Meeting. We love this gathering as it’s a chance for dealers to share their successes with us and for potential de...

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3 Ways that Facebook Advertising Can Boost Your Business

The way that people communicate has changed dramatically in the last couple of decades. While word of mouth, newspapers, and picking up to phone to chat used to be the go-to ways of reaching out to others, now more than ever, communication takes place through social media—with Facebook still a...

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Ongoing Promotions: Why They’re Worth It and How You Can Benefit

One thing is certain in the world of business: it’s competitive. If your customers don’t know that you exist, you’re not likely to carve out a market niche that lets your business grow the way you want it to. So, what’s the solution for getting noticed in an often-saturated industry? Ongoing promoti...

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3 Steps to Connecting with Customers through Audience-Based Content

Content writing is at the core of modern marketing, but that doesn’t mean that it should feel like marketing to your potential customers. While a generic marketing message may look good on paper, the key to a successful content marketing campaign is doing more than just getting the word out about yo...

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