When you market your business, it’s important to develop a plan that includes both your online and offline marketing strategies. After all, if you’re investing in different marketing channels, it’s critical to your bottom line that you know what’s working and what isn’t. So, how can you bring your offline marketing channels online? 

Let’s take a look:

Merging Your Offline and Online Marketing

Tracking Lines: If you’re investing in traditional ad sources like print, radio, or television, set up specific phone lines that correspond to the phone numbers you provide in your advertisements. That way you have concrete data to support your marketing efforts and can analyze what ads are generating calls.

Landing Pages: Like tracking lines, you can create unique landing pages for advertisements you run through traditional channels. For example, if a potential buyer hears a radio advertisement with a special offer, they can visit a dedicated landing page to learn more. You’ll drive more traffic to your site and will know how a customer found your business.

Content: If you host or attend events, creating content around that is an effective way to spread the word and create additional buzz. Writing blog posts, and taking photos and videos not only enhance your site, but additional content helps you perform well in rankings.

Social Media: Create a following on social media to show a more personal side to your business. Uploading videos, going “live”, and creating Facebook events all are ways you can use offline moments to grow your presence and connect with your community.

Penntek’s Digital Marketing Strategy

At Penntek, we understand what it means to be a business in the digital age. That’s why we provide marketing solutions to all of our dealers, so they can use technology to enhance their existing marketing efforts. If you’d like to learn more about our industry-leading concrete coating systems and how we partner with successful businesses, request a callback today and one of our representatives will contact you.