Home show season is underway, how is your business doing? Home shows are an excellent opportunity to attract new customers, as you have the chance to put your business in front of thousands of people. Success at home shows starts with preparation. There are a few things you can do before each home show to make sure your team is set up for success.
Home Show Checklist:
Booth Setup: Your booth is a customer’s first impression of your business, so make sure it’s the one you want to make! Ensure you have a clean, presentational look that clearly conveys what services you offer. That means investing in the right materials. Business signs, branded tablecloths, and product samples are all important elements of a high-quality booth. Make sure your booth setup aligns with your sales goals, so you can attract customers and close deals.
Freebies: Your home show freebies matter. Make sure they’re branded with your name and are useful in nature! You don’t want your freebies to be thrown away when an attendee leaves your booth. Items like branded rulers, screwdrivers, and tape measures are great items that relate to your business and provide value to an attendee!
Team Training: You should prep your team in two parts: booth etiquette and conversation etiquette. Set the expectation with your team so they’re ready to go when the event starts: that means there’s no texting, eating, or joking around when they’re in the booth. Your team should look and act professional. Then, make sure your team knows how to strike up an engaging conversation with attendees, so they can learn about your services and set an appointment!
Digital Scheduling: Make appointment scheduling efficient by going digital. Bring a laptop or tablet and use that to record lead information and schedule appointments. It eliminates the risk of losing papers, illegible handwriting, and time-consuming data entry. Instead, you’ll have all the information synced with your operational procedures, so you can get in front of customers first when the home show is over.
Winning Home Shows with Penntek
Home shows are an important source of lead generation for remodelers. At Penntek, we provide our dealers with marketing materials and ongoing support to make their home show season effective and profitable for their team. To learn more about expanding your business with Penntek, request a callback to connect with our team.