The way that people communicate has changed dramatically in the last couple of decades. While word of mouth, newspapers, and picking up to phone to chat used to be the go-to ways of reaching out to others, now more than ever, communication takes place through social media—with Facebook still at the top of the list.
In fact, there are over 2.41 billion monthly active users of Facebook worldwide.
Add to that the fact that five new profiles are created on Facebook every second, and 1.59 billion people log-on to it every day, this platform is not one that you want to ignore when planning your advertising strategy.
Millions of companies already have Facebook pages, but that’s not enough with the recent changes to business page visibility on the platform.
The solution? Facebook ads.
Whether you are new to residential and commercial floor coating or you are looking for more exposure for your established business, utilizing the power of Facebook ads can make all the difference in your marketing efforts by:
1.Delivering the Right Data and Analytics It’s no longer a secret that Facebook is a smart solution for impressive advertising potential, but they back up their service by letting you get an in-depth look at how your ads are performing.The Insights section of your business’s Facebook page is a central hub for managing your social media postings and paid advertisements. Here you’ll be able to see everything from your weekly reach to post engagement and conversion rates, so you don’t have to guess as to whether your ad is performing to your standards.
2.Targeting & Engaging with CustomersOne of the biggest benefits of Facebook is the diversity of the people using it, and this platform gives you the power to customize your advertising campaign to best reach your target market. You can create an audience for your ad based on interest, behavior, location, or age demographics—giving you a better chance of upping your conversion rate.Once you’ve reached the right people, Facebook’s social structure lets you engage with your customers in real-time by answering questions and responding to messages or comments. This type of personal interaction can go a long way in helping the customer decide whether they want to do business with your company.
3.Increasing Brand Awareness—Cheaply!Every business is trying to become the go-to name for their specific service, and concrete coating companies are no different. With Facebook users logging on and scrolling through their news feeds repeatedly, they’ll have continued exposure to your ads, which builds trust and makes your brand the name that first comes to mind when they need service.
Best of all? Facebook is one of the most budget-friendly ways to reach a huge number of people who might be interested in what you have to offer—without spending a fortune doing it!Creating a Facebook page is free, and their advertising plans are highly customizable to your company’s marketing budget. Even with a low initial investment in Facebook advertising, you’ll be reaching the newsfeeds of thousands of potential customers.
Let Penntek Support Your Business Growth through Facebook!
More than just a way to reach local people looking for concrete coating service, using Facebook ads can give your potential clients a first-hand look at what your company offers. From beautiful garage floor coating results to seamless commercial floors, Penntek supports our dealers by offering access to the right photos and assets to showcase your company in the best possible light.
If you’d like to learn more about how we can help you make an impact in the competitive market, request a callback today!