Your 2019 Goal: Planning Video Content

If you want an actionable goal for 2019 that will provide your business with immense avenues of opportunity, create video content. Videos perform better in search, are a more effective medium for engagement, and they showcase your work in the most custom way possible. It’s easy to get lost in the...

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How to Grow Your Reputation for 2019

Now that 2018 is coming to an end, you’re finishing up your busy season and planning for the new year. How can you start 2019 on the right foot? By having a strong online reputation. The slow season is the perfect time to bolster your online reviews by developing a reputation management strateg...

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How Penntek Grows Contracting Businesses

Floor coating systems are growing in popularity as homeowners look for products that enhance and protect their floors. As one of the industry’s top floor coating providers, Penntek Industrial Coatings has developed a line of epoxy and polyurea floor coating systems that increase the value of a consu...

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3 Strategies to Increase Value to Potential Customers

When your sales reps meet with customers, it’s their job to educate buyers on your products and services to close the deal. How can you set yourself apart from the competition to make your business the obvious choice? Here are three ways you can add value to your sales pitch: Diverse Offerings In ev...

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Are You Answering Your Phones Correctly?

A phone call is often the first way a customer gets in contact with your business, making your phone strategy important for your bottom line. How can you ensure you’re connecting with your customers in the best way possible? You can do a quick phone strategy checkup by asking yourself these four que...

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On-Site and Third-Party Reviews: What they mean for your business

As a remodeler, you know reviews are important for your business. Virtually all consumers read reviews before making a purchasing decision. Whether it's on your company’s website or a dedicated review site, there are so many places where consumers can post reviews. But what do they mean for your bus...

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3 Essential Elements of a Winning Quote Form

If you’re in the home improvement sphere, you probably have a quote form on your website. But is it effective? Your quote form needs the right components to convert on-site browsers into tangible leads. If your quote form could use some updating, here are the three essential elements of an effective...

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Facebook’s Big Update: How to Maximize Your Page

Earlier this year, Facebook announced a major algorithm update that changes the type of content users see in their newsfeeds. In an effort to reposition their platform as a place for meaningful interaction, Facebook started de-emphasizing content from public pages and businesses, and instead has sta...

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Unparalleled Dealer Training with Penntek

When you become a dealer for a product, you’re usually promised some form of “support”. But what does that really mean? At Penntek, we’re proud to offer a unique host of benefits to our dealers. Unlike other manufacturers, when you’re a Penntek dealer, you’ll receive comprehensive product train...

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Why Testimonial Videos Work

Customers who want to improve their space are not only looking for the right products, but the right company to do the job. Penntek’s industry-leading concrete coating systems means that we’re in homes and businesses across the country. We’ve found success by delivering outstanding products and inve...

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