How to Bring Your Offline Marketing Online

When you market your business, it’s important to develop a plan that includes both your online and offline marketing strategies. After all, if you’re investing in different marketing channels, it’s critical to your bottom line that you know what’s working and what isn’t. So, how can you bring your o...

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Digital Checkup: Your Website Performance

Your website is the bridge between potential customers and your business, so it’s important to make sure your site is in the best shape possible. There’s a lot that goes into building a website that works for your business but doing a quick digital checkup could help you take inventory of your site...

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3 Strategies to Increase Value to Potential Customers

When your sales reps meet with customers, it’s their job to educate buyers on your products and services to close the deal. How can you set yourself apart from the competition to make your business the obvious choice? Here are three ways you can add value to your sales pitch: Diverse Offerings In ev...

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Are You Answering Your Phones Correctly?

A phone call is often the first way a customer gets in contact with your business, making your phone strategy important for your bottom line. How can you ensure you’re connecting with your customers in the best way possible? You can do a quick phone strategy checkup by asking yourself these four que...

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On-Site and Third-Party Reviews: What they mean for your business

As a remodeler, you know reviews are important for your business. Virtually all consumers read reviews before making a purchasing decision. Whether it's on your company’s website or a dedicated review site, there are so many places where consumers can post reviews. But what do they mean for your bus...

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Maximize Customer Success with This 4-Step Strategy

The remodeling season is in full-swing, which means your team is busy meeting with potential customers and closing deals. While it’s important to sell your products and services to meet your bottom line, investing in a positive customer relationship is key to building a following of loyal customers....

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3 Essential Elements of a Winning Quote Form

If you’re in the home improvement sphere, you probably have a quote form on your website. But is it effective? Your quote form needs the right components to convert on-site browsers into tangible leads. If your quote form could use some updating, here are the three essential elements of an effective...

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Facebook’s Big Update: How to Maximize Your Page

Earlier this year, Facebook announced a major algorithm update that changes the type of content users see in their newsfeeds. In an effort to reposition their platform as a place for meaningful interaction, Facebook started de-emphasizing content from public pages and businesses, and instead has sta...

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Unparalleled Dealer Training with Penntek

When you become a dealer for a product, you’re usually promised some form of “support”. But what does that really mean? At Penntek, we’re proud to offer a unique host of benefits to our dealers. Unlike other manufacturers, when you’re a Penntek dealer, you’ll receive comprehensive product train...

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Why Testimonial Videos Work

Customers who want to improve their space are not only looking for the right products, but the right company to do the job. Penntek’s industry-leading concrete coating systems means that we’re in homes and businesses across the country. We’ve found success by delivering outstanding products and inve...

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