3 Steps to Connecting with Customers through Audience-Based Content

Content writing is at the core of modern marketing, but that doesn’t mean that it should feel like marketing to your potential customers. While a generic marketing message may look good on paper, the key to a successful content marketing campaign is doing more than just getting the word out about yo...

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How Texting with Customers Can Help You Reach Your Business Goals

Recent polls have shown that texting is the top way for Americans under 50 to communicate. In fact, it has been the most popular form of communication since 2007! Over the last decade, technology has grown in leaps and bounds, which has led to consumers expecting real-time, rapid-fire information wh...

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The Importance of Before and After Photos

They say a picture is worth a thousand words and at Penntek, we couldn’t agree more! It’s important to give the details of various concrete coating systems to potential customers, but it’s even more important to actually show them results. A customer may not understand all the jargon used to describ...

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4 Steps to a Winning Home Show

Home show season is underway, how is your business doing? Home shows are an excellent opportunity to attract new customers, as you have the chance to put your business in front of thousands of people. Success at home shows starts with preparation. There are a few things you can do before each home s...

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Your 2019 Goal: Planning Video Content

If you want an actionable goal for 2019 that will provide your business with immense avenues of opportunity, create video content. Videos perform better in search, are a more effective medium for engagement, and they showcase your work in the most custom way possible. It’s easy to get lost in the...

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How to Grow Your Reputation for 2019

Now that 2018 is coming to an end, you’re finishing up your busy season and planning for the new year. How can you start 2019 on the right foot? By having a strong online reputation. The slow season is the perfect time to bolster your online reviews by developing a reputation management strateg...

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How Penntek Grows Contracting Businesses

Floor coating systems are growing in popularity as homeowners look for products that enhance and protect their floors. As one of the industry’s top floor coating providers, Penntek Industrial Coatings has developed a line of epoxy and polyurea floor coating systems that increase the value of a consu...

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How to Bring Your Offline Marketing Online

When you market your business, it’s important to develop a plan that includes both your online and offline marketing strategies. After all, if you’re investing in different marketing channels, it’s critical to your bottom line that you know what’s working and what isn’t. So, how can you bring your o...

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Digital Checkup: Your Website Performance

Your website is the bridge between potential customers and your business, so it’s important to make sure your site is in the best shape possible. There’s a lot that goes into building a website that works for your business but doing a quick digital checkup could help you take inventory of your site...

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3 Strategies to Increase Value to Potential Customers

When your sales reps meet with customers, it’s their job to educate buyers on your products and services to close the deal. How can you set yourself apart from the competition to make your business the obvious choice? Here are three ways you can add value to your sales pitch: Diverse Offerings In ev...

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