4 Steps to a Winning Home Show

Home show season is underway, how is your business doing? Home shows are an excellent opportunity to attract new customers, as you have the chance to put your business in front of thousands of people. Success at home shows starts with preparation. There are a few things you can do before each home s...

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Your 2019 Goal: Planning Video Content

If you want an actionable goal for 2019 that will provide your business with immense avenues of opportunity, create video content. Videos perform better in search, are a more effective medium for engagement, and they showcase your work in the most custom way possible. It’s easy to get lost in the...

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How to Grow Your Reputation for 2019

Now that 2018 is coming to an end, you’re finishing up your busy season and planning for the new year. How can you start 2019 on the right foot? By having a strong online reputation. The slow season is the perfect time to bolster your online reviews by developing a reputation management strateg...

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How Penntek Grows Contracting Businesses

Floor coating systems are growing in popularity as homeowners look for products that enhance and protect their floors. As one of the industry’s top floor coating providers, Penntek Industrial Coatings has developed a line of epoxy and polyurea floor coating systems that increase the value of a consu...

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How to Bring Your Offline Marketing Online

When you market your business, it’s important to develop a plan that includes both your online and offline marketing strategies. After all, if you’re investing in different marketing channels, it’s critical to your bottom line that you know what’s working and what isn’t. So, how can you bring your o...

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Digital Checkup: Your Website Performance

Your website is the bridge between potential customers and your business, so it’s important to make sure your site is in the best shape possible. There’s a lot that goes into building a website that works for your business but doing a quick digital checkup could help you take inventory of your site...

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3 Strategies to Increase Value to Potential Customers

When your sales reps meet with customers, it’s their job to educate buyers on your products and services to close the deal. How can you set yourself apart from the competition to make your business the obvious choice? Here are three ways you can add value to your sales pitch: Diverse Offerings In ev...

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Are You Answering Your Phones Correctly?

A phone call is often the first way a customer gets in contact with your business, making your phone strategy important for your bottom line. How can you ensure you’re connecting with your customers in the best way possible? You can do a quick phone strategy checkup by asking yourself these four que...

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On-Site and Third-Party Reviews: What they mean for your business

As a remodeler, you know reviews are important for your business. Virtually all consumers read reviews before making a purchasing decision. Whether it's on your company’s website or a dedicated review site, there are so many places where consumers can post reviews. But what do they mean for your bus...

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Maximize Customer Success with This 4-Step Strategy

The remodeling season is in full-swing, which means your team is busy meeting with potential customers and closing deals. While it’s important to sell your products and services to meet your bottom line, investing in a positive customer relationship is key to building a following of loyal customers....

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